Dealers

Dealer Information




Dealers – Are you having a difficult time finding and hiring quality service technicians at your dealership? You know the ones – Technicians that already have the product knowledge, skills to properly use the diagnostic equipment currently available in your dealership and the work ethics and attitude that fosters long lasting relationships with your customers! Since 1984 the Chrysler College Automotive Program (CAP) has been providing Chrysler, Dodge and Jeep dealers nationwide with the next generation of quality technicians.

Did you know that CAP Colleges fill over 500 classroom openings every year with students that want to become Chrysler service technicians? Unfortunately, each year many “would be” CAP students are forced to attend the “generic automotive program” because they could not find a Chrysler, Dodge or Jeep dealer sponsor. You see, without a dealer sponsor the student cannot continue in CAP. That is because Chrysler believes that the dealer internship portion of the learning process is an integral part of the overall learning experience that sets CAP graduates apart from graduates in other programs.

The Chrysler College Automotive Program (CAP) provides dealers with a unique opportunity to “grow-their-own” quality technicians and secure a competitive edge in their Service Department by creating a service experience where customers are put first and where service is performed correctly the first time and every time. As our product complexity and customer expectations increase so must the customer experience, and by making CAP an integral part of your employee development strategy you are ahead of your competition.



While attending CAP, students learn exclusively on Chrysler Group products, tools, equipment and diagnostic processes as they work toward their Associates Degree in Service Technology (or equivalent). The product knowledge they receive through their CAP College and Internship experiences give your dealership a distinct advantage over hiring a general technician from another dealership or off the street.

In an industry desperate to find and retain qualified automotive service technicians, it does not make sense to turn away young people who not only want to work in the automotive service industry, but in a Chrysler, Dodge or Jeep dealership! CAP students are motivated students looking for a stable, challenging career in a dealership environment. CAP is an integral part of the “grow-your-own” technician philosophy in which dealers develop long-term relationships with employees who are some of the most dedicated and loyal employees you can have on your service team.



The Chrysler College Automotive Program (CAP) is a proactive approach toward service department skill development. It’s a long-range investment with tangible benefits, including highly-skilled and loyal employees in key positions, which directly impact your customers on a daily basis.


Here is what some dealers are saying about CAP:

    “Labor Gross GP% is about 81% for my CAP Graduates at the present time and productivity is at about 125%.”
    Dealer President – Ohio

    “My service gross has increased every year and I attribute the growth to our people and their training. I feel that the CAP program sets the stage for the career path our techs need.”
    Owner – Oklahoma

    “The last two years we have graduated two students that by far have exceeded our expectations. They are truly an asset to our service department. They consistently produce quality work with a high volume of productivity.”
    Service Manager – Ohio

    “I am convinced that had it not been for the CAP program and their ability to produce high quality young technicians, our dealership would be in a real technical dilemma.”
    Service Manager – Ohio


As the auto industry changes to meet customer expectations and demand, technology and innovative designs will reshape the service skills required to properly service Chrysler, Dodge and Jeep products. Consequently, it is important to build a service team that has the ability to change with the times and encourages your customers to “Stick with the Specialist” employed at your dealership, for all of their service needs.


The technician’s role is changing, from fixing things that the laws of nature destroy and forces of motion typically wear out, to the development of interpersonal relationships that require special “process thinking” skills for proper diagnosis of today’s technology.


Chrysler invests a considerable amount of money (almost $2 million) in CAP each year. Why? Because we believe that having a program where tomorrows technicians learn exclusively on Chrysler, Dodge and Jeep vehicles creates loyal employees with a “competitive edge” for Chrysler Group dealers and the corporation!

J. D. Powers Award Couple that with a recent J. D. Power and Associates Customer Service Index (CSI) study that found:

    “Brands receiving high ratings from customers for service benefit in terms of loyalty, both in the likelihood of customers returning to the dealer for in-warranty and post-warranty work and in intentions to repurchase from the servicing dealer.”
We recognize that to provide the best customer service satisfaction in the industry and our success tomorrow is determined by the youth found in today’s classrooms. There is no better time to look at your options and start “growing-your-own” elite team of service specialist in your service department. The return in employee loyalty is worth the investment.

Providing the finest automotive service experience for your customers can only be accomplished with loyal, dedicated and technically-proficient employees on your service team.


“CAP DOES NOT WORK WITHOUT YOU!”