Success in the automotive industry is typically measured by the number of satisfied customers. The amount of success is based on several things including, vehicle price, convenience, services provided, attitudes of employees and the list goes on . . . hours open, promises made and adhered to, relationships with customers and so on. Research has shown that one of the best ways to create and strengthen customer loyalty is to through the service department. To be competitive you must have a service department that has the skills necessary to create a positive experience for customers with each and every service visit.
Chrysler LLC believes that the best way to build the most technically advanced service department is to develop the talent needed to support the technology and “grow-your-own” technician philosophy, from student/interns to technicians and service specialists. In a typical dealership the service department contains the most people, facilities and equipment than any other department in the dealership. And, when customers receive courteous, prompt, and reliable service they are likely to return, so a strong and efficient service department is crucial to the entire dealership’s success.